Notes on generative engine optimisation
What the published research measures, what the tools in this category actually cost, and what either means for a marketer whose client is asking why the brand is missing from an answer.
6 posts
Otterly AI review 2026: why the engine list is shorter than it looks
Otterly's plans advertise four AI search engines. Google Gemini is not one of them — it is a paid add-on on every tier, including the $489 one.
Comparisons6 August 2026Scrunch review 2026: pricing, prompt caps and the agency tier
Scrunch is one of the few tools with a pricing page written for agencies rather than adapted for them. The four-model cap on both paid tiers is the thing to check.
Comparisons6 August 2026AthenaHQ review 2026: pricing, credits and the free tier
AthenaHQ is one of very few tools in this category with a genuinely free tier, and the only one whose paid plan puts unlimited seats next to nine models.
Comparisons6 August 2026Search Atlas review 2026: what OTTO's LLM visibility actually gives you
Search Atlas is an SEO suite with AI visibility bolted on, and it prices that module in credits. Converted into prompts, the entry tier is smaller than it looks.
Comparisons5 August 2026Peec AI review 2026: pricing, model limits and unlimited seats
Peec AI puts unlimited users on every plan, which almost nothing else in the category does. The catch is the model count: every paid tier lets you pick three.
Comparisons5 August 2026Profound review 2026: pricing, engines and who it is actually for
Profound is the most established name in AI visibility. The question is narrower than whether it is any good: it is whether the $99 plan does anything, and what the jump to $399 buys.
Comparisons5 August 2026