Optimization Directions
The analysis is not the work. This is the work.
GeoShark turns a run into a ranked queue of fixes — split into what you can change on the brand's own site and what has to be earned off it — with each move priced in GEO score points.
ChatGPT
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AI Overview
In one line
Optimization directions are the ranked list of changes that would move a brand's GEO score — each one attributed to the question it wins, the lever it pulls, and the points it is worth.
How it works
It diagnoses the gap
For every question the brand loses, it reads why — absent from the answer, out-ranked, or cited from someone else's page.
It picks the lever
Website content, third-party outreach, technical, or positioning — one lever per fix, so the work lands with the right person.
It ranks by value per effort
Impact first, and within impact the cheapest to win — the order a small team actually works in.
What you get
- An optimization score, climbing from where the site already stands
- An on-site / off-site split of the whole queue
- Each fix tagged with the question it wins
- What each move is worth, in GEO score points
- A plain "done when" test for every task
- The lever and the specialist each task belongs to
Optimization directions, answered
How is each fix prioritized?
By value per unit of effort. Every fix is attributed to the questions it would win, those are converted to GEO score points, and the list is sorted by points divided by how hard the change is. A one-to-ten person team does not work a list sorted by impact alone — an expensive first move is one that never gets made.
What is the on-site / off-site split?
On-site is a change you can make this afternoon on the brand's own pages — a rewrite, a new page, a technical fix. Off-site is a mention you have to earn on a page you do not control — a review site, a listicle, a forum. One ranked list mixing the two ranks work you can do beneath work you cannot, so they are held apart.
Does it write the fixes as well?
The on-site pages are drafted by On-Site Content and the off-site pitches by Off-Site Sources — both on every plan. Optimization Directions is the plan; those two are the execution.
What is the "done when" test?
Every task carries one checkable condition — a page published at a URL, a claim corrected, a brand listed on a specific directory. It is what an agency puts on a status report, and what the next day's run confirms.
See the queue for a real brand.
The sample carries a full Optimization Directions plan for Nike. Sign in with Google and read it before you pay.